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Ikea is the biggest furniture store in the world, with no true worldwide rivals. It accounts for 5 to 10 percent of the furniture market in the countries in which it operates [source: Capell]. The stores aim to meet founder Ingvar Kamprad’s original vision “to create a better everyday life for the many people,” via a manifesto now ...

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Mar 12, 2015·IKEA in Russia. As the largest furniture retailer in the world with extensive operations in several markets across the world (Armitstead, 2010), IKEA’s entry into the Russian furniture market was in line with its sustained global expansion driven by strong product development and differentiation, attention to operational detail, and emphasis ...

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Nov 14, 2017·Ikea unveiled the Brexit impact as it gave an update on its UK performance, with total sales rising 6% to £1.8 billion in 2017. The retailer said its share of the market had increased by 0.5% ...

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A strong concept. IKEA offers a wide range of well-designed products at a price, everyone can afford. Good product image. IKEA has an ideal balance between function, quality, design and price Weaknesses (Internal factors) Large global business. This makes quality control difficult to control and it signifies a weak link in the chain of supply.

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Comparison of Marketing Mix of IKEA in Four Countries

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